Medicare Part D is a very competitive business. Insurance companies who offer Medicare Part D plans are looking for ways to set themselves apart from their competitors. The latest tactic for United HealthCare is to offer $2 prescriptions for some AARP Part D drugs through a program they are branding as PharmacySaver.
It seems that insurance companies are taking a page from the retail pharmacy play book. When companies like Walmart, Target and Walgreens offered $4 copays for many generic drugs it created quite a buzz. Offering a price leader in the retail industry is nothing new ans it’s done because it works.
The marketing department for AARP Part D Plans at United Healthcare seem to using some of the same tactics used to sell the Humana Walmart-Preferred RX Plan and the CVS Caremark Part D Plans. The main difference is they lack one major marketable brand like Walmart or CVS.
The PharmacySaver program does make many drugs available to their members for as little as $2 like the Humana Walmart Part D Plan does but they are relying on many smaller pharmacies to accomplish the task. The main question is whether or not several smaller pharmacies can give the PharmacySaver program national coverage and appeal.
Where do you get AARP Part D prescriptions for $2?
United HealthCare has negotiated rates with some of their network pharmacies to get lower costs on hundreds prescription drugs for their members. It’s important to note that not all of the nearly 60,000 in-network pharmacy locations offer a discount below the plan’s copay.
Benefits of the PahrmacySaver program include:
- $2 or $4 for a 90-day supply on many drugs through Prescription Solutions Mail Order Pharmacy.
- Depending on the location, a $2 or $5 copay for a 30 day supply on many prescription drugs.
A partial listing of pharmacies include: Kroger, Fred Myer, Frys, City Market Ralphs, Smith’s, Baker’s, Highlander, Safeway, Vons, Tom Thumb, Pavillions, Dominick’s and several others.
Without disparaging the size of any of these PharmacySaver participating pharmacies you can see that they lack the brand coherence that retail stores like Walmart and CVS bring to the table. After all, Walmart is the worlds largest retailer and CVS pharmacy fills more prescriptions than any other pharmacy in the US.
Even though there are bound to be people without a participating PharmacySaver location, the fact that AARP Medicare Part D Plans will make available hundreds of prescription drugs for as little as $2 is welcome news to many AARP Part D members.
It’s worth considering AARP Part D Plans for more reasons than merely having the opportunity to get $2 prescriptions. Also, it’s more than likely that the marketing department will surely try to increase the number of participating pharmacies.